The Caitlin Clark effect: Check out the dramatic drop in Fever ticket prices since her injury
Caitlin Clark’s entry into the WNBA has significantly impacted ticket prices and fan engagement, particularly for the Indiana Fever. Her presence has not only elevated the team’s profile but also influenced the broader landscape of women’s professional basketball. This analysis delves into the economic and cultural ramifications of Clark’s influence on the WNBA.
Clark’s debut season saw a remarkable increase in ticket prices for Fever games. According to data from SeatGeek, the average resale ticket price for home games rose to $182, marking a 136% increase from the previous season. Away games also experienced a surge, with prices averaging $211, a 105% increase .
The Fever’s home opener against the New York Liberty on May 16, 2024, exemplified this trend. The get-in price for the game was $92, a significant increase from the previous season .
This surge in ticket prices reflects the heightened demand for games featuring Clark, underscoring her drawing power and the increased interest in women’s basketball.
The demand for games featuring Clark extended beyond Indiana. For instance, the Chicago Sky’s home game against the Fever on June 7, 2025, saw a significant increase in ticket prices. The get-in price for the game was $176, compared to the Sky’s average home game price of $142 .
Similarly, the New York Liberty’s home game against the Fever on June 14, 2025, had a get-in price of $239, surpassing the Liberty’s average home game price of $197 .
These examples illustrate how Clark’s presence has elevated the profile of games across the league, leading to increased ticket prices and demand.
The surge in ticket prices and fan engagement underscores a broader cultural shift in the WNBA. Clark’s popularity has attracted new audiences, including younger fans and those previously less engaged with women’s sports. Her on-court performances and off-court persona have made her a central figure in the promotion of women’s basketball.
Economically, the increased demand for tickets has benefited not only the Fever but also local economies. Higher attendance at games leads to increased revenue from concessions, merchandise, and other game-day activities, contributing to the financial health of teams and venues.
Caitlin Clark’s impact on the WNBA extends beyond her performances on the court. Her presence has driven significant increases in ticket prices, reflecting heightened fan interest and engagement. As the league continues to grow, Clark’s influence serves as a testament to the power of individual athletes in shaping the future of professional sports.
