In a groundbreaking move for women’s sports, the Georgia women’s team has secured a historic partnership with PlayStation and.
PlayStation has been actively investing in women’s sports through various partnerships aimed at increasing visibility and support for female athletes.
In May 2023, PlayStation announced a multi-year partnership with the Women’s National Basketball Association (WNBA), making PlayStation the official console and marketing partner of the league. This collaboration includes marketing opportunities and the involvement of WNBA stars in PlayStation’s Playmakers program. The partnership aims to elevate women’s sports and share the stories of female athletes. (Sony Interactive Entertainment
PlayStation expanded its partnership with UEFA to include women’s football, becoming an official partner of UEFA Women’s Football. This three-season deal includes sponsorship of the UEFA Women’s Champions League, UEFA Women’s EURO 2025, and other UEFA women’s football events. The partnership aims to encourage more girls and women to play football and increase the sport’s visibility. (UEFA.com)
In a groundbreaking move, the South Carolina women’s basketball team secured a historic partnership with PlayStation, making history as the first collegiate women’s team to appear on the cover of the 2026 NBA 2K video game. This collaboration highlights the increasing visibility and recognition of female athletes on a global stage and sets a powerful precedent for the future of women’s sports in the digital and entertainment industries. (dsvsports)
These partnerships signify a significant shift in the representation and support of women’s sports. By featuring female athletes and teams in major gaming platforms and sports leagues, PlayStation is helping to normalize their presence in the sports industry and provide young players with diverse role models. This increased visibility can inspire the next generation of athletes and change perceptions about women in sports. (Forbes)
