One of the best recruiters in sports, according to On3, is the assistant coach of LSU football.

The Rise of LSU Football’s Top Recruiter: An Examination of the Assistant Coach Named One of the Best by On3
In the high-stakes world of college football, recruiting plays a pivotal role in shaping the future of programs. While head coaches often get the lion’s share of the spotlight, it is the assistant coaches who often work tirelessly behind the scenes to identify, evaluate, and secure the talent that propels their teams to greatness. Among the most influential recruiters in college football is an assistant coach at Louisiana State University (LSU) football, who has been recognized by On3 as one of the best in the business. His approach to recruiting is not only effective but innovative, making him an essential asset to the LSU Tigers’ success.
Understanding the Importance of Recruiting in College Football
Recruiting in college football is a unique and competitive process. Programs are constantly vying for the best talent in the country, competing against other elite institutions. What makes a successful recruiter stand out isn’t just the ability to land a top prospect, but how they identify, nurture, and secure commitments from players who fit the culture of their program.
In this context, LSU football has consistently been one of the most dominant programs in the NCAA, and a major reason for its sustained success is its ability to attract top-tier talent. Recruiting is a year-round effort, and the Tigers have a robust recruiting department that includes assistant coaches with varying areas of expertise.
Among these coaches, one has earned special recognition for his prowess in recruiting. His name might not be as widely known as head coach Brian Kelly’s, but this assistant coach is regarded as one of the best in the business by recruiting service On3.
The Assistant Coach Who Stands Out
The assistant coach in question is Frank Wilson, who serves as the running backs coach at LSU. Wilson, a veteran of the recruiting wars, has made a name for himself as one of the top recruiters in college football. His ability to connect with players, understand their motivations, and sell them on the vision of LSU football has propelled him to the top of the recruiting ranks.
Frank Wilson’s path to becoming one of the most respected recruiters in the sport is rooted in his extensive experience and deep connections across the country. A native of New Orleans, Louisiana, Wilson has long been involved in high school football in the state. His background in Louisiana’s high school football scene has allowed him to build strong relationships with coaches, players, and families, an invaluable resource when it comes to securing top talent.
Before joining LSU, Wilson had stints at various other programs, including at the University of Tennessee and the University of Texas, where he helped turn those programs’ recruiting efforts into powerhouses. However, his return to LSU was a homecoming of sorts, allowing him to work within a program he knows intimately.
The Key to Frank Wilson’s Recruiting Success
There are several key factors that contribute to Wilson’s success as a recruiter. While talent evaluation and identification are important, Wilson’s approach goes far beyond simply finding the best players. His recruitment philosophy is built around a few core principles:
1. Building Relationships
Frank Wilson’s recruiting style is heavily centered on relationship-building. He understands that recruiting isn’t just about a coach showing up, offering a scholarship, and expecting a commitment. It’s about fostering a personal connection with players, their families, and their high school coaches. These relationships help him understand the motivations of each player, what they want out of their college experience, and how they will fit into LSU’s culture.
Wilson’s ability to connect with players on a personal level has allowed him to become a trusted figure in Louisiana’s high school football scene. Coaches and players alike respect Wilson’s approach, which is grounded in honesty, integrity, and understanding. This personal connection has helped him secure some of the best players in the region, making LSU one of the top destinations for recruits.
2. A Relentless Work Ethic
Recruiting at the highest level requires a tireless work ethic, and Frank Wilson embodies this quality. He is known for his relentless pursuit of top talent. From early morning phone calls to late-night home visits, Wilson never takes a break when it comes to recruiting.
His commitment to putting in the time and effort has been a major factor in his success. Whether it’s making sure he gets face-to-face meetings with top recruits or attending high school games to evaluate talent firsthand, Wilson is always working hard to get the best players on his radar.
3. Understanding the Local Landscape
Wilson’s background as a Louisiana native has given him an invaluable advantage when it comes to recruiting. Louisiana is a talent-rich state that consistently produces some of the best football players in the country. Wilson’s deep understanding of the state’s high school football landscape allows him to spot rising stars before they become household names.
His familiarity with local coaches and players means that he can quickly identify emerging talent and stay ahead of the competition. Whether it’s identifying under-the-radar players or being the first to offer a scholarship to a promising recruit, Wilson knows how to work the local scene better than anyone.
4. Selling the LSU Brand
LSU is one of the most storied programs in college football, and Frank Wilson knows how to sell that brand to recruits. The Tigers have a rich history, with multiple national championships and a winning tradition that is hard to ignore.
Wilson leverages the LSU brand to attract recruits, highlighting the program’s commitment to excellence, its state-of-the-art facilities, and the passionate fanbase that supports the team. He also points to LSU’s recent success under head coach Brian Kelly, emphasizing the program’s national relevance and its ability to compete at the highest level.
One of the key selling points that Wilson uses is LSU’s success in developing players who go on to play in the NFL. With a long list of alumni who have found success in the professional ranks, Wilson is able to show recruits the tangible benefits of joining the program. For many players, the opportunity to play at LSU is also an opportunity to showcase their talents to NFL scouts, a major draw for any young athlete.
Frank Wilson’s Recruiting Impact on LSU Football
Under Frank Wilson’s leadership, LSU football has enjoyed continued success in recruiting. His ability to secure some of the top talent in the country has played a significant role in helping LSU maintain its position as one of the nation’s elite programs.
His efforts have helped bring in several high-profile recruits to Baton Rouge, including standout running backs, skill players, and defensive talent. The recruiting classes that Wilson has helped build have consistently ranked among the best in the nation, contributing to LSU’s sustained success on the field.
Furthermore, Wilson’s influence extends beyond simply securing top recruits. His ability to identify the right fit for LSU’s culture has been instrumental in maintaining team chemistry and ensuring that players are prepared to succeed not only on the field but off it as well.