Janney Named Official Wealth Management Partner of the Philadelphia Eagles, Strengthening Community Investment, Financial Literacy, and Team Business Initiatives

In a move that underscores the growing synergy between sports franchises and financial institutions, Janney Montgomery Scott LLC, one of the nation’s oldest and most respected wealth management and investment firms, has been named the Official Wealth Management Partner of the Philadelphia Eagles. This landmark partnership brings together two iconic Philadelphia institutions with a shared vision for community impact, financial empowerment, and long-term legacy building.

The announcement, made jointly by Janney and the Eagles’ front office at the team’s NovaCare Complex, marks the beginning of a multifaceted collaboration that will extend far beyond the football field. It includes educational outreach programs, financial literacy initiatives, and exclusive client experiences designed to enrich both Janney’s clientele and Eagles fans throughout the region.

A Strategic Partnership Built on Shared Values

“Partnering with the Philadelphia Eagles represents a powerful alignment of values,” said Tim Scheve, President and CEO of Janney. “Both of our organizations are rooted in Philadelphia. We are committed to leadership, performance, and community engagement. This partnership gives us a platform to expand our mission of delivering trusted financial advice while making a meaningful difference.”

For the Eagles, this move fits squarely within their broader business strategy of forging partnerships that reflect the organization’s commitment to excellence, service, and social responsibility.

“We are thrilled to welcome Janney as our Official Wealth Management Partner,” said Eagles President Don Smolenski. “Janney’s reputation for integrity, client service, and community impact makes them an ideal partner. Together, we’ll launch new initiatives that benefit our fans, our players, and the greater Philadelphia region.”

Activating the Partnership: What Fans Can Expect

At the heart of this new alliance is a focus on delivering real value to the Eagles’ diverse fan base. Janney will serve as the presenting partner for select Eagles community events, including the team’s youth mentoring and education initiatives. One of the most exciting components of the partnership is a new “Financial Playbook” series—an engaging financial education campaign that will roll out across Eagles social media channels, game-day programming, and special events.

Designed in collaboration with Janney’s top advisors, the series will cover topics such as saving for retirement, understanding investments, budgeting for families, and planning for college. It will include short videos, live Q&A sessions with Janney experts, and appearances by Eagles players who will share their personal financial journeys.

Janney clients will also enjoy exclusive perks, such as VIP access to Eagles home games, behind-the-scenes experiences, and private events featuring current and former players. The firm plans to use these activations as relationship-building tools that reinforce its personalized approach to wealth management.

Player Financial Education and Career Transition Support

In addition to public-facing initiatives, the partnership will also support Eagles players directly. Janney’s advisors will work with players and team personnel to provide financial education workshops aimed at helping them manage their earnings wisely during and after their NFL careers.

“Many professional athletes face significant financial challenges once their playing days are over,” noted Mike Santomassimo, a senior financial consultant at Janney. “We want to be a resource that helps them make sound decisions now, so they can build lasting security for themselves and their families.”

This element of the partnership dovetails with the NFL’s broader goals of increasing financial literacy among its athletes and helping them transition successfully into post-playing careers.

A Win for the Community

The Eagles and Janney are both known for their deep roots in the community, and this partnership will further elevate their impact. Through charitable initiatives, school-based programs, and community events, the two organizations aim to tackle financial illiteracy—particularly in underserved communities.

Plans are already underway to launch a pilot financial education program in select Philadelphia public high schools, featuring guest speakers from both Janney and the Eagles. The program will use football-themed examples to teach key financial concepts in an accessible and engaging way.

“This is about more than just branding or corporate sponsorship,” said Smolenski. “It’s about using our platform to lift up others. Financial empowerment is a key pillar of personal success, and we’re proud to partner with Janney to share that message.”

Historical Significance and Local Pride

Founded in 1832, Janney is headquartered just blocks from Independence Hall, and its legacy in Philadelphia mirrors that of the Eagles in many ways. The firm has grown steadily for nearly two centuries, building a reputation for sound advice and strong client relationships. Meanwhile, the Eagles, founded in 1933, have become synonymous with toughness, passion, and resilience—qualities that resonate deeply with the city’s working-class ethos.

Both brands are woven into the fabric of Philadelphia life, and this new partnership reflects a natural evolution of that shared heritage.

“Janney and the Eagles are both trusted institutions that people count on,” said Dawn Holtz, Janney’s Head of Marketing. “This partnership brings our legacy into the present, allowing us to engage with a new generation of Philadelphians.”

Building Toward a Financially Empowered Future

As the Eagles prepare for another season filled with high expectations on the field, their collaboration with Janney adds another layer of purpose to the organization’s off-field mission. It speaks to a forward-thinking approach that blends business acumen with social responsibility, reaching audiences far beyond the stadium.

“We believe this partnership is only the beginning,” said Scheve. “Whether it’s helping someone retire with confidence, supporting a young athlete in managing their first contract, or inspiring a student to take control of their financial future—Janney and the Eagles are here to help.”

By combining resources, expertise, and vision, Janney and the Philadelphia Eagles are setting a new standard for what sports partnerships can achieve. It’s a model that could influence future collaborations across the NFL—and redefine the role of professional sports franchises in promoting financial well-being.

The announcement of Janney as the Official Wealth Management Partner of the Philadelphia Eagles marks more than just a new corporate sponsorship—it represents a holistic commitment to excellence, education, and community uplift. From financial playbooks and classroom programs to player support and fan experiences, this alliance is poised to leave a lasting impact on individuals, families, and communities throughout the Philadelphia region.

As both organizations continue to lead in their respective fields, their partnership offers a powerful reminder that when tradition meets innovation, great things happen—on the field, in business, and in life.