As fantasy football season begins, Arizona Cardinals running back James stands out as one of the best value picks for players seeking affordable and effective options.
As the 2024 fantasy football season approaches, managers are constantly on the lookout for undervalued players who can deliver significant production relative to their draft cost. Among these, Arizona Cardinals running back James Conner has emerged as a compelling candidate, offering substantial upside at an affordable price point. With a combination of proven production, a central role in the Cardinals’ offense, and potential for increased opportunities, Conner provides a valuable option for those seeking to maximize their draft capital and roster depth. This comprehensive analysis delves into Conner’s career trajectory, current outlook, fantasy value propositions, associated risks, and strategic insights to help managers make informed decisions.
Background and Career Overview
Early Career and College Success
James Conner entered the NFL with high expectations after a stellar college career at the University of Pittsburgh, where he was a dominant force and overcame significant health challenges. His resilience and skill set earned him a reputation as a versatile and tough runner.
NFL Journey and Performance Highlights
Drafted by the Pittsburgh Steelers in the third round (2017), Conner initially served as a complementary back but quickly established himself as a reliable starter. His 2018 season was standout, rushing for over 1,000 yards and 13 touchdowns, showcasing his ability to handle a significant workload. However, injuries and health issues intermittently hampered his progress, causing fluctuations in production.
Joining the Arizona Cardinals
Conner signed with the Arizona Cardinals prior to the 2022 season, aiming to serve as a key component of their offense. His tenure in Arizona saw him become a focal point, especially after the departure of previous lead backs. His role has grown, and he has demonstrated the ability to contribute both as a rusher and receiver.
Conner’s 2023 Performance and Development
Statistical Production
In 2023, Conner showcased his versatility and durability, rushing for approximately 700-800 yards and scoring multiple touchdowns, while also contributing as a receiver out of the backfield. His usage in the red zone and goal-line situations underscored his value as a scoring threat.
Role in the Arizona Offense
Conner’s role has solidified as the primary ball-carrier for the Cardinals, often leading the backfield in touches. His ability to catch passes and pick up yards in between the tackles makes him a dual-threat, increasing his fantasy upside. The team’s offensive scheme often relies on his ability to grind out tough yards, especially in close games and red zone opportunities.
Fantasy Football Value Proposition
Why Conner Is a Value Pick in 2024
Several factors position James Conner as an excellent value in fantasy drafts:
Affordable Draft Cost
Conner’s ADP (Average Draft Position) often falls in the middle to late rounds, making him accessible to a wide range of league formats. This allows managers to secure a proven starter without sacrificing early-round resources.
Consistent Workload and Touches
His role as the team’s primary back ensures a steady volume of carries and targets, which is crucial for reliable fantasy output. Even in games where the offense struggles, Conner’s involvement tends to remain relatively stable.
Red Zone and Goal-Line Opportunities
Conner’s nose for the end zone and usage in goal-line situations provide a high touchdown upside, significantly boosting his fantasy value. Touchdowns are the most volatile but impactful aspect of fantasy production.
Pass-Catching Ability
His involvement in the passing game adds a PPR (Points Per Reception) dimension, increasing his floor and ceiling. Conner’s ability to rack up receptions makes him valuable in PPR leagues.
Durability and Consistency
Compared to other backs who may be injury-prone, Conner’s recent injury history suggests he’s relatively durable, allowing managers to rely on him as a weekly starter.
Strategic Considerations for Fantasy Managers
Draft Strategy
Conner’s value makes him an ideal target in the middle rounds. Managers seeking a reliable RB2 or flex option should consider him, especially when drafting in deeper leagues or those emphasizing depth.
Roster Construction
Given his solid workload and scoring potential, Conner pairs well with high-upside late-round picks or handcuffs that can replace him if injuries occur. His presence on the roster provides safety and potential for league-winning performances.
Matchup and Game Script Awareness
Conner’s effectiveness can be influenced by game flow. He tends to perform well in games where the team exhibits a balanced or run-heavy approach. Monitoring matchups against weaker run defenses or teams with high scoring potential can help maximize his weekly output.
Potential Benefits of Drafting James Conner
High Floor and Steady Production
Conner’s consistent involvement in the offense provides a reliable floor, reducing the risk of a goose egg in weekly lineups. His multi-dimensional role ensures he remains relevant even during unfavorable game scripts.
Red Zone and Touchdown Upside
Given his history of scoring, Conner can be a game-changer in leagues that reward touchdowns heavily. His red zone role often translates into multiple scores per season, providing a significant boost.
Flexibility in Team Construction
His middle-round ADP allows managers to allocate resources elsewhere early, such as securing elite wide receivers or quarterbacks, while still obtaining a dependable running back.
PPR and Non-PPR Utility
Conner’s involvement in the passing game makes him especially valuable in PPR formats, but his rushing volume alone ensures his viability in standard leagues.
Risks and Caveats
Injury Concerns
While Conner has demonstrated durability in recent seasons, he has a history of injuries that could recur. Managers should keep an eye on his health status and consider handcuffs or backups.
Team Offense and Offensive Line
The Cards’ offensive line quality and overall offensive scheme can impact Conner’s production. A below-average line or offensive struggles could limit his yardage and scoring opportunities.
Competition and Depth Chart Dynamics
Emergence of backups or new additions could reduce Conner’s touches or goal-line opportunities. Staying updated on team roster moves is essential.
Offensive Scheme Changes
Any shifts in the team’s offensive philosophy or coaching staff could alter Conner’s role. Monitoring preseason developments can provide insights into his projected workload.
Comparing Conner to Other Running Backs
Value vs. High-Round Picks
While elite backs like Christian McCaffrey or Austin Ekeler command high draft capital, Conner’s lower ADP offers similar production potential at a fraction of the cost.
Upside in Late Rounds
Conner’s combination of proven production and affordability makes him akin to late-round lottery tickets who can outperform expectations.
Consistency and Reliability
Compared to boom-or-bust backs, Conner provides a more stable floor, making him a safer choice for managers prioritizing consistency.
Projection and Outlook for 2024
Based on recent performance, team role, and offensive environment, projections for Conner in 2024 could include:
Rushing Yards: 700–900 yards
Touchdowns: 6–10 scores
Receptions: 25–40 catches for 200–300 yards
Total Points (PPR): Approximately 140–180 points
These estimates position him as a solid RB2 or high-end flex option with upside for more if he maintains or exceeds his workload.
In the ever-evolving landscape of fantasy football, discovering undervalued players who can deliver consistent, high-quality production is key to building championship teams. James Conner, with his proven track record, central role in the Cardinals’ offense, and affordable draft position, embodies the archetype of a perfect value pick. While he does carry some risks, their manageable nature and the potential for significant upside make him an attractive target for managers seeking to maximize their roster’s efficiency. As the season unfolds, savvy fantasy managers who draft Conner at his current ADP could find themselves reaping the benefits of a reliable and productive backfield contributor, ultimately helping them achieve their fantasy goals.
