Notre Dame Football Coach Marcus Freeman Named to IBJ Media’s Indiana 250, Recognized for Leadership, Impact, and Statewide Influence.

Notre Dame head football coach Marcus Freeman has once again found himself in the spotlight, but this time it’s not for a marquee win or recruiting victory. Instead, Freeman has been named to IBJ Media’s prestigious Indiana 250 list, an annual recognition of the most influential leaders in the state of Indiana. The list honors individuals from business, government, education, sports, and nonprofit sectors who are shaping Indiana’s future through their work and leadership.

For Freeman, the recognition is a testament to his growing impact not only on the Notre Dame campus in South Bend but also across the entire state and region. The Indiana 250 list is curated by the editors and executives of the Indianapolis Business Journal, Inside INdiana Business, and other affiliated publications, representing a comprehensive look at Indiana’s key decision-makers and trendsetters.

This marks yet another milestone in what has already been a rapidly rising career for the 38-year-old head coach, who is heading into his third full season at the helm of one of college football’s most storied programs.

A Statewide Leader Beyond Football

While Freeman’s achievements on the football field are significant, his inclusion in the Indiana 250 underscores the broader influence he holds as a leader and role model. Since taking over the head coaching job at Notre Dame in December 2021, Freeman has emphasized culture, community engagement, education, and personal development alongside athletic success.

IBJ Media highlighted Freeman’s “transformational leadership” at Notre Dame and his commitment to mentoring student-athletes both on and off the field. The publication specifically pointed to Freeman’s efforts in creating a culture of accountability, faith, and excellence—values that align with both Notre Dame’s mission and the broader ideals of Indiana’s civic and educational communities.

“Coach Freeman represents the kind of modern leader who resonates across generations,” IBJ Media wrote. “He brings authenticity, passion, and a strong moral compass to his role, and he’s become one of the most recognizable ambassadors for the state of Indiana.”

Building a Culture of Excellence at Notre Dame

Freeman has often spoken about creating a “championship culture” at Notre Dame, one that prioritizes not only wins but also character and unity. His leadership style—marked by emotional intelligence, strategic thinking, and genuine connection with players—has reinvigorated the Fighting Irish program.

Since his promotion from defensive coordinator to head coach following Brian Kelly’s departure, Freeman has led the program through transition with confidence and clarity. The 2023 and 2024 seasons showed steady progress under his leadership, including key victories over ranked opponents and top-10 recruiting classes.

However, for Freeman, it’s never just about football.

“This is about more than just winning games,” Freeman said during a recent leadership symposium. “It’s about preparing young men for life, about instilling values that go far beyond the football field. At Notre Dame, and in Indiana, we have a platform to do something truly meaningful.”

That philosophy has earned him accolades from fellow coaches, administrators, and now business leaders who recognize the ripple effect of Freeman’s influence across the state.

Mentorship and Representation

Freeman’s story has become one of inspiration and empowerment. As one of the few Black head coaches in major college football, his visibility and success carry added weight. His work at Notre Dame has already opened doors and inspired aspiring coaches, players, and leaders across various fields.

Notre Dame athletic director Jack Swarbrick has consistently praised Freeman’s presence, saying, “Marcus Freeman is not just a great football coach; he’s a transformational leader. He embodies what Notre Dame stands for and is already leaving a legacy far beyond the game.”

Freeman has also spoken candidly about the importance of representation in leadership, particularly in a state like Indiana where diversity in high-profile positions is still growing.

“I want young people across Indiana—regardless of their background—to see that they belong, that they can lead,” Freeman said. “Being a part of something like the Indiana 250 is an honor, but it’s also a responsibility.”

Influence in Recruiting and Economic Impact

Freeman’s influence also extends to Notre Dame’s recruiting reach, which draws talent and attention to Indiana from across the nation. His charisma, communication skills, and relatable personality have helped Notre Dame land top-tier athletes despite not being in a traditional football hotbed.

Moreover, Notre Dame’s continued relevance in the college football landscape has ripple effects on local and state economies. Game days in South Bend generate millions in economic activity annually, boosting small businesses, hotels, restaurants, and media coverage.

Freeman’s role in maintaining Notre Dame’s status as a national brand directly contributes to Indiana’s visibility and prestige.

“Coach Freeman has helped elevate Notre Dame’s national profile while ensuring the university remains rooted in Hoosier values,” said an IBJ Media executive. “He’s become an economic and cultural asset to Indiana.”

Balancing Family and Faith

Another reason Freeman resonates with so many in Indiana is his authenticity. He’s a family man, a father of six, and a husband who often speaks openly about the importance of balancing his career with home life. His faith is central to his leadership philosophy, aligning well with Notre Dame’s Catholic heritage.

Those values play well across Indiana’s diverse communities, from South Bend to Indianapolis to rural counties where football and faith hold significant influence.

Freeman and his wife Joanna have been involved in several community initiatives, including youth mentorship programs, local education initiatives, and faith-based outreach. Whether speaking at high schools or leading summer camps, Freeman has made it a point to stay accessible and relatable.

“He’s someone who makes time for people,” said Notre Dame chaplain Father Nate Wills. “That’s rare in someone with such a high-pressure job. Marcus leads with compassion and grace.”

Looking Ahead: 2025 Season and Beyond

As Freeman prepares for the 2025 college football season, expectations are rising once again. Notre Dame is expected to compete for a College Football Playoff berth with a talented roster and a deep coaching staff.

The IBJ Media honor adds to the momentum surrounding the program, and Freeman shows no signs of slowing down.

“We’re just getting started,” he said. “We’re building something special at Notre Dame, and I’m proud to represent Indiana as we do it.”

Being selected to the Indiana 250 is more than just a line on a résumé—it’s a recognition of Freeman’s broad-based impact, from inspiring the next generation of leaders to strengthening the brand of Indiana as a whole.

As Notre Dame continues its push toward national prominence, Freeman’s leadership will be key—not just on Saturdays, but every day of the week, on and off the field.

Marcus Freeman’s selection to the Indiana 250 is a powerful reminder that great leadership transcends sport. As head coach of Notre Dame football, he carries the weight of tradition, expectation, and influence. As a citizen of Indiana, he’s using that platform to make a difference—one player, one game, and one opportunity at a time.

And for the people of Indiana, Freeman is more than just a football coach. He’s a symbol of what can happen when passion meets purpose—and why leadership, in all forms, matters more than ever.