How much money did Cooper Flagg make in NIL during his one year at Duke?
How much money did Cooper Flagg make in NIL during his one year at Duke?
As of October 2023, there is no publicly available information indicating that Cooper Flagg, the highly touted basketball prospect, has earned any money through Name, Image, and Likeness (NIL) deals during his time at Duke or elsewhere. Cooper Flagg is known for his exceptional talent and potential in basketball, garnering significant attention from recruiters, fans, and media outlets, but details regarding his NIL earnings have not been disclosed or reported in any credible sources. The NIL landscape has become a major aspect of college athletics, allowing athletes to monetize their personal brand through sponsorships, endorsements, and merchandise, but such deals are typically publicized when they involve prominent athletes or high-profile endorsements. Since Flagg has only recently begun his college career at Duke, and there have been no reports of NIL agreements, it is safe to conclude that he has not made any documented income from NIL during his first year. If you are interested in the broader context of NIL earnings for college athletes or the specific case of other athletes, I’d be happy to provide detailed insights or analyses.
As of October 2023, there are no publicly available reports or credible sources indicating that Cooper Flagg has earned any money through NIL (Name, Image, Likeness) during his one year at Duke or at any other point. Flagg, a highly regarded basketball prospect, has gained significant attention for his talent and potential, but he has not publicly announced or been reported to have entered into NIL deals. The NIL landscape is still evolving, and while some college athletes have signed endorsement contracts and sponsorships, most of these arrangements are announced publicly when they involve prominent players or notable brands. Since Flagg’s first year at Duke has just begun and no such deals have been disclosed, it’s reasonable to conclude that he has not made any documented NIL earnings at this time.
As of October 2023, there are no publicly available reports or credible sources indicating that Cooper Flagg has earned any money through NIL (Name, Image, Likeness) during his one year at Duke. While Flagg is a highly touted basketball prospect with significant attention, he has not publicly disclosed or been reported to have signed any endorsement deals or NIL agreements. The NIL landscape involves various athletes monetizing their personal brands through sponsorships, social media, and endorsements, but for Flagg, there is no evidence or record of such income so far. Given that his college career is just beginning and no deals have been announced, it appears he has not made any NIL earnings at this time.
As of October 2023, there are no publicly available reports or credible sources indicating that Cooper Flagg has earned any money through NIL (Name, Image, Likeness) during his one year at Duke. While Flagg is a highly touted basketball prospect with significant attention, he has not publicly disclosed or been reported to have signed any endorsement deals or NIL agreements. The NIL landscape involves various athletes monetizing their personal brands through sponsorships, social media, and endorsements, but for Flagg, there is no evidence or record of such income so far. Given that his college career is just beginning and no deals have been announced, it appears he has not made any NIL earnings at this time.
That $28 million figure is only based on Flagg’s deals with New Balance and Fanatics. Flagg earned a $13 million deal with New Balance while his Fanatics deal is worth $15 million, according to Bryant.
It’s unclear if those figures are the annual value or the total value of Flagg’s contracts with those brands. When Flagg agreed to his deal with New Balance in August 2024, ESPN reported it was for a “significant” amount. New Balance also made Flagg one of its top athletes, including him in a commercial that features Los Angeles Clippers star Kawhi Leonard, Philadelphia 76ers star Tyrese Maxey and Los Angeles Sparks star Cameron Brink.
As for his deal with Fanatics, Flagg signed an exclusive multi-year contract with the merchandise brand in January. The terms of that deal weren’t unveiled at the time, but it included his first “rookie” card, which was part of the 2025 Bowman University Chrome set.
Flagg had other NIL deals beyond his agreements with New Balance and Fanatics during the 2024-25 season. However, it’s unclear how much those arrangements were worth. He became the first men’s college basketball player to sign an NIL deal with Gatorade last October. He also had NIL deals with AT&T, Cort Furniture and The NIL Store, which would likely bring the total amount of money he agreed to in NIL deals north of $28 million.
