How much help did Ohio State get in the transfer portal? Buckeyes have few question marks
Ohio State’s Jeremiah Smith Announces New NIL Deal on Monday
The Ohio State Buckeyes climbed to the top of the college football mountaintop last season, winning the national title.
While quarterback Will Howard and defensive end Jack Sawyer seemingly piloted their respective units, the biggest star was a 19-year-old freshman.
Jeremiah Smith, who originally committed to Ohio State as the top-ranked recruit out of the class of 2024, made an immediate impact on the Buckeyes, establishing himself as one of the best wide receivers in college football.
fter the season, as Smith prepares for his second year at Ohio State, he shared a new name, image and likeness (NIL) deal with fans on social media.
Smith posted a photo of himself in front of a black Mercedes, announcing that he is joining the Mark Wahlberg Auto Group.
“Glad to be joining the Mark Wahlberg Auto Group,” Smith said.
Smith already boasts one of the most impressive NIL portfolios in the country. According to On3, Smith has a $4 million NIL valuation, the highest of any wide receiver in college football.
Before signing with the Mark Wahlberg Auto Group, dedicated to one of the most well-known American actors in the present day, Smith inked deals with various prestigious companies.
The Ohio State star’s portfolio consists of The Foundation, The 1870 Society, Ricart Automotive, Battle Sports, Lululemon, Nintendo and Red Bull.
During his freshman season with the Buckeyes, Jeremiah Smith posted 15 touchdowns and 1,315 yards on 76 receptions. He added 47 rushing yards and a touchdown.
In a significant development in the world of college football, Ohio State wide receiver Jeremiah Smith announced a new Name, Image, and Likeness (NIL) deal on Monday, further highlighting the evolving landscape of athlete endorsement opportunities and the rising prominence of Buckeyes’ star players.
**A Rising Star at Ohio State**
Jeremiah Smith, a highly touted five-star recruit and one of the top wide receivers in the 2024 class, has quickly become a key figure in Ohio State’s offensive plans. Known for his exceptional route-running, speed, and catching ability, Smith has garnered attention not only for his on-field talent but also for his marketability off the field. His ability to connect with fans, combined with his impressive athletic profile, makes him a prime candidate for NIL endorsements.
**Details of the New NIL Deal**
While the specific financial terms of Smith’s latest NIL agreement remain undisclosed, sources indicate that it is a multi-faceted partnership involving local and national brands. The deal reportedly includes promotional content, social media campaigns, and community engagement initiatives. This collaboration underscores Smith’s growing influence on social media platforms and his appeal to a broad audience.
Smith shared his excitement about the partnership on his social media channels, emphasizing how NIL opportunities empower student-athletes to leverage their platforms for personal and financial growth. “It’s a blessing to work with brands that support my journey both on and off the field,” Smith posted on Twitter. “Looking forward to representing these great companies and inspiring others to chase their dreams.”
**The Significance of NIL for Ohio State Athletes**
Smith’s announcement underscores the increasing importance of NIL in college athletics, especially at high-profile programs like Ohio State. The Buckeyes have become a fertile ground for NIL deals, with several athletes securing lucrative endorsements across various industries, including apparel, fitness, and local businesses.
For Ohio State, cultivating NIL opportunities is a strategic priority. The university’s compliance team works closely with athletes to ensure all deals adhere to NCAA regulations, emphasizing transparency and ethical marketing practices. The program’s success in helping players capitalize on their brand value has become a recruiting advantage, attracting top-tier talent like Smith.
**Impact on the Team and Future Prospects**
Smith’s NIL deal also highlights his potential impact on the field. As a highly rated recruit expected to contribute significantly to Ohio State’s offense, his marketability complements his athletic talent. The synergy between on-field performance and off-field endorsements is increasingly viewed as essential for college athletes aiming to maximize their opportunities.
Looking ahead, Smith’s growing profile and endorsement deals could position him for a potential future in professional football, where his marketability will be a valuable asset. Many analysts see him as a future NFL Draft prospect with both athletic and commercial appeal.
Jeremiah Smith’s announcement of a new NIL deal on Monday marks another milestone in the evolving landscape of college athletics. As one of Ohio State’s brightest young stars, his ability to capitalize on NIL opportunities not only benefits his personal brand but also exemplifies how college athletes are shaping the future of sports marketing. With his talent and growing market presence, Smith is poised to become a prominent figure both on the field and in the NIL space, inspiring other student-athletes to pursue similar opportunities responsibly and strategically.
