Notre Dame star Jadarian Price rejects a $25 million Kentucky offer after signing a $15 million NIL deal.
In a groundbreaking move that has sent ripples through the college football landscape, Notre Dame running back Jadarian Price has made headlines by rejecting a lucrative $25 million offer from the University of Kentucky. Instead, he has committed to a $15 million Name, Image, and Likeness (NIL) deal with celebrity jeweler Johnny Dang, a decision that underscores his loyalty to Notre Dame and his strategic approach to his future both on and off the field.
Kentucky’s offer to Price was unprecedented, reflecting the Wildcats’ aggressive push to enhance their football program through high-profile recruits. The $25 million deal was part of a broader strategy to attract top talent and elevate Kentucky’s national standing. However, despite the substantial financial incentive, Price chose to remain with Notre Dame, signaling his commitment to the program and its values.
In contrast to the traditional recruitment offers, Price’s $15 million NIL deal with Johnny Dang represents a modern approach to athlete compensation. Johnny Dang, known as the “King of Bling,” has a clientele that includes A-list celebrities such as Justin Bieber and Nicki Minaj. The partnership allows Price to create a custom piece of jewelry, providing not only financial gain but also invaluable networking opportunities in the entertainment and fashion industries.
Price emphasized that the deal was not just about the immediate financial benefits but also about the long-term connections and experiences it could provide. He stated, “It’s not just about the quick cash, flashy chains… but also the networking piece.”
Price’s decision highlights a shift in how college athletes are leveraging their platforms and opportunities. By choosing an NIL deal that offers both financial rewards and professional growth, Price is setting a precedent for future athletes in the NIL era. His choice reflects a broader trend where athletes are increasingly considering the long-term benefits of their decisions, including brand development and career opportunities beyond sports.
Jadarian Price’s rejection of a $25 million offer from Kentucky in favor of a $15 million NIL deal with Johnny Dang is a testament to his loyalty to Notre Dame and his forward-thinking approach to his career. This move not only benefits Price but also sets a new standard for how college athletes can navigate the evolving landscape of NIL opportunities. As the college football world continues to adapt to these changes, Price’s decision serves as a benchmark for future generations of athletes.
