Texas A&M races ahead with Cole Custer in NASCAR and Felix Rosenqvist in INDYCAR—driven by purpose, powered by passion. Two full-season partnerships launching on May 25. Gig ’em!
Texas A&M University is proud to accelerate into another thrilling chapter in the world of motorsports. After a successful partnership in 2024, we’re excited to announce our return to the NASCAR Cup Series with Cole Custer and the Haas Factory Team, and for the first time ever, we’re expanding into the high-speed realm of the NTT INDYCAR SERIES, proudly sponsoring fan-favorite driver Felix Rosenqvist. These two full-season partnerships represent more than just our name on a car—they embody the spirit, values, and drive that define the Aggie community both on and off the track.
Motorsport is a team endeavor, and that’s something Texas A&M understands at its core. From the engineers designing better performance systems to the pit crews executing perfect stops under pressure, racing success doesn’t happen with just one individual. It takes a team—united, strategic, and driven by a higher purpose. That same ethos echoes throughout Texas A&M. Our students, faculty, staff, and alumni work side by side, constantly pushing limits in research, innovation, and service. Whether in the classroom, in the lab, or out in the world, Aggies show up with grit, integrity, and an unshakable commitment to excellence. Racing is simply another high-performance arena where those values shine.
Cole Custer represents a new generation of NASCAR drivers—talented, determined, and full of promise. His return to the NASCAR Cup Series with the Haas Factory Team marks a significant milestone, and we’re honored to be riding along on this journey. Cole’s relentless pursuit of improvement and his cool, focused demeanor under pressure align perfectly with the spirit of Aggieland. Just as our students train tirelessly in their fields, Cole trains for every track, every turn, every restart. There’s something incredibly inspiring about watching someone pour heart and soul into their craft, and we know Aggies across the nation will be cheering him on.
As we deepen our presence in motorsports, we’re also excited to bring the Aggie brand to the INDYCAR SERIES through our partnership with Felix Rosenqvist—a driver known for precision, speed, and racecraft. INDYCAR offers a unique and demanding form of racing, with drivers navigating both oval and street circuits at astonishing speeds. Felix is not only a seasoned competitor but also an ambassador for performance and professionalism in a sport that requires the utmost technical skill and mental focus. Partnering with him allows Texas A&M to step into a new world-class racing arena, introducing our values and vision to a new audience of fans.
These partnerships also offer something invaluable to our students—real-world opportunities to connect with innovation, sports marketing, engineering, data science, and so much more. Motorsport is a living lab where the principles taught in our classrooms come to life under extreme conditions. From telemetry analysis and aerodynamics to branding and sponsorship management, our collaborations in NASCAR and INDYCAR provide a wealth of educational experiences. Students can engage directly with race teams, learn from industry leaders, and see firsthand how their skills translate into the fast-paced world of professional racing. These experiences can be transformative, inspiring the next generation of engineers, marketers, and innovators.
But this isn’t just about speed and spectacle. It’s about purpose. At Texas A&M, everything we do is guided by a strong sense of mission—to serve the greater good, to create lasting impact, and to prepare leaders of character who will shape the future. That purpose is what drives us to invest in meaningful partnerships that reflect our values. In the high-octane world of motorsports, where every second counts and teamwork is essential, we see a mirror of our own commitment to excellence and collaboration. It’s more than a sponsorship—it’s a strategic alignment with people and organizations who share our belief in pushing boundaries and striving for something greater.
The timing couldn’t be more exciting. These full-season partnerships culminate on one of the most iconic days in motorsports: May 25, also known as the Greatest Day in Racing. On this day, the world turns its eyes to two legendary events—the Indianapolis 500 and the Coca-Cola 600. Texas A&M will be present at both, proudly supporting our drivers and showcasing the power of Aggie pride on one of the biggest stages in global sport. It’s an incredible opportunity to celebrate not just our drivers, but the broader community of students, faculty, and fans who stand behind them.
This initiative also helps Texas A&M expand its national and international visibility. Motorsport has a passionate and diverse global fanbase, and by aligning with respected figures like Cole Custer and Felix Rosenqvist, we’re introducing millions of people to the Aggie story. Whether it’s a young fan watching their first race or a potential student looking for a university that values excellence and integrity, this is our chance to show the world what makes Texas A&M special. We’re not just cheering from the sidelines—we’re in the race, fully invested and moving forward.
It’s important to note that this partnership reflects a broader vision for Texas A&M’s role in the 21st century. As a land-grant, sea-grant, and space-grant university, our mission is to lead in education, research, and service across every domain—from agriculture to aerospace. That includes exploring innovative partnerships and embracing new platforms for engagement. Motorsport represents a nexus of technology, teamwork, and human achievement—an ideal space for a university like ours to thrive and contribute. It’s about creating connections between disciplines, industries, and people.
We’re also proud of the community that makes all of this possible. Our alumni and supporters have always been deeply committed to helping Aggies succeed in every field. Their generosity and spirit of giving fuel initiatives like this one, allowing us to take bold steps that benefit both our students and the wider world. It’s that spirit—the willingness to back a big idea, to invest in the future, to believe in the impossible—that keeps the Aggie engine running strong. Whether you’re in College Station or watching from the stands at Indianapolis or Charlotte, your support means everything.
Looking ahead, we see even more potential in these partnerships. We’re exploring new ways to connect our academic programs with racing teams, building internship pipelines, research collaborations, and student engagement initiatives. We want our students to get hands-on experiences that ignite their passions and help them discover new career paths. Whether it’s mechanical engineering students working with real-time data, or marketing majors analyzing fan engagement, there’s a role for everyone in this fast-moving world.
This journey is just beginning, and we’re excited for the road ahead. Texas A&M’s presence in NASCAR and INDYCAR is about more than visibility—it’s about impact. It’s about telling a story of determination, innovation, and teamwork that resonates far beyond the track. Every race is a chance to show what Aggies are made of, to demonstrate how our values translate into action, and to inspire future generations to chase their dreams with courage and commitment.
So when you see that maroon and white car tearing down the straightaway, know that it represents something bigger. It represents a university that’s always moving forward. A community that stands united. A purpose that drives us. That’s the Aggie way. And whether we’re competing on the racetrack or in the classroom, one thing is certain—we’re here to win, together.
We invite fans, students, and alumni alike to join us on this journey. Cheer for Cole Custer and Felix Rosenqvist. Follow the races. Share your spirit. And remember that every lap, every mile, and every victory is fueled by the same force that powers Texas A&M: a deep, unwavering commitment to excellence, leadership, and service.
