Brian Kelly states that LSU is “doubling” the time spent on special teams, emphasizing their rising relevance in the team’s strategy.

In college football, it is often said that a game is won or lost in the trenches and in special teams. While offensive and defensive units typically receive the lion’s share of attention, special teams are increasingly being recognized as a pivotal component of a team’s success. LSU, under head coach Brian Kelly, has made it clear that special teams will no longer be an afterthought but an integral part of the program’s overall strategy. In a recent interview, Kelly revealed that LSU is “doubling” the amount of time spent focusing on special teams, signaling a deliberate shift in how the program prepares for games and the growing importance of these units in college football.

This bold statement comes as LSU aims to not only dominate in its offensive and defensive game plans but also to solidify its special teams as a decisive force on the field. With Kelly’s emphasis on discipline, preparation, and comprehensive team play, special teams are poised to take center stage in LSU’s pursuit of excellence.

In this article, we will dive into why special teams are becoming a higher priority for LSU, how Kelly’s focus on these units will shape the program’s 2025 season, and how this move fits within the broader landscape of modern college football.

The Growing Importance of Special Teams in Modern Football

Special teams have long been viewed as the third phase of the game, often relegated to the background as fans and analysts focus on offensive fireworks or defensive dominance. However, over the past decade, special teams have undergone a transformation. With changes in college football rules, the increased importance of field position, and the ever-growing emphasis on overall team performance, special teams have become a key area of focus for coaching staffs across the nation.

Special teams are composed of several elements, including kickoff and punt coverage, kickoffs, field goals and extra points, punting, and return teams. Each of these units can have a significant impact on the outcome of a game. A strong kicker can flip the field, a timely punt return can set up a game-changing score, and an effective kickoff unit can limit the opponent’s ability to build momentum. In a game that often comes down to one or two key plays, special teams can make all the difference.

For LSU, a program that has been historically strong on offense and defense, the notion that special teams are the difference between winning a championship and falling short resonates deeply. Kelly’s decision to double the time spent on special teams is not merely a reaction to a past deficiency but a strategic move to elevate LSU’s chances of success in every facet of the game.

Brian Kelly’s Philosophy on Special Teams

Brian Kelly is a coach known for his attention to detail, strategic planning, and commitment to building teams that excel in all areas. His background as a coach at both smaller programs (such as Central Michigan and Cincinnati) and major programs (like Notre Dame) has provided him with a unique perspective on how to construct a well-rounded team. Kelly is aware that in college football, championships are often decided in the margins—the small moments where a team executes flawlessly in unexpected areas.

Kelly’s approach to special teams is part of a larger philosophy focused on discipline, preparation, and maximizing talent. During his tenure at Notre Dame, Kelly was known for his emphasis on creating a balanced team, and it appears that he is bringing the same mindset to Baton Rouge. “Special teams often get overlooked until they cost you a game,” Kelly said during a recent press conference. “But we understand that field position, momentum swings, and big plays in special teams can turn the tide in any game.”

In a league like the SEC, where teams are routinely stacked with talent on both sides of the ball, Kelly’s decision to increase time spent on special teams may prove to be a game-changing move. “We need to be aggressive in all phases of the game,” Kelly continued. “The offense, defense, and special teams need to be synchronized and equally prepared. If we want to compete at the highest level, we cannot afford to let special teams be a weak link.”

Doubling Time on Special Teams: What Does It Mean for LSU?

When Kelly states that LSU is “doubling” the time spent on special teams, he is underscoring a tangible shift in how LSU approaches practice and preparation. In the past, special teams were often considered a secondary focus, receiving limited time compared to the main offensive and defensive drills. However, Kelly’s decision signals that special teams will now receive more than just the leftovers from practice; they will become a primary focus with dedicated time slots, specialized coaching, and increased attention.

The impact of this decision can be broken down into several key areas:

1. Improved Kickoff and Punt Coverage Units

One of the main areas where special teams can influence a game is through kickoff and punt coverage. A team’s ability to limit return yardage can drastically change field position and provide its defense with a better chance to succeed. LSU has historically had solid coverage units, but Kelly’s increased focus on special teams could bring these units to a higher level.

By dedicating more time to coverage drills, LSU’s special teams can improve their discipline and execution in covering both kickoffs and punts. This could help limit the opponent’s explosive return plays and set up favorable situations for the defense. Special teams’ ability to tackle effectively in space will be paramount to keeping opposing offenses backed up in difficult field positions.

2. Return Game and Explosive Plays

The return game is another area where LSU can create significant advantages. Whether it’s returning kickoffs or punts, having a strong return unit can instantly shift momentum. LSU has had talented return men in the past, but Kelly’s approach could yield even more success in creating explosive plays in the return game. Time spent on refining blocking assignments, setting up lanes, and improving timing between blockers and returners will be crucial for maximizing return yardage.

In a tight SEC contest, a long return could be the difference between starting on your own 25-yard line or at the opponent’s 40-yard line. Having return specialists like Greg Brooks Jr. and Jack Bech involved in the return game will be critical to LSU’s overall success. The added focus on this aspect will give LSU a potential edge over opponents who may not dedicate as much attention to special teams.

3. Placekicking and Punting Consistency

Kicking is often the most visible aspect of special teams, and LSU has experienced ups and downs in this area in recent years. In crucial moments—such as field goal attempts late in close games—kicking consistency can make or break a team’s chances of victory. Kelly’s decision to double the time spent on special teams likely includes additional focus on placekicking and punting, areas that require precision and consistency under pressure.

Special teams coach John Jancek will likely spend additional time with kickers and punters to ensure that they are mentally and physically prepared for high-stress situations. Whether it’s Damien Ramos as the kicker or Josh Williams stepping into a punter role, this extra attention to detail could result in fewer missed opportunities in critical moments, improving LSU’s chances of executing in clutch situations.

4. Coaching and Attention to Detail

Another key aspect of LSU’s special teams improvements will be the coaching itself. Brian Kelly has always been known for his meticulous attention to detail, and this extends to all phases of the game. The emphasis on special teams means that coaching staff members will be more involved in ensuring that all special teams units are performing at their best.

By dedicating more time to special teams drills, Kelly’s staff will be able to work on specific areas that need improvement. Whether it’s practicing blocking assignments for the return team, refining the footwork of kickers, or reviewing film of opponents’ special teams units, this added focus will help LSU become more well-rounded in all areas of the game.

The Impact on LSU’s 2025 Season

The decision to double the time spent on special teams will undoubtedly have a significant impact on LSU’s 2025 season. In a conference like the SEC, where games are often decided by small margins, the ability to control special teams could be the edge LSU needs to secure victories against tough opponents. Whether it’s a key punt return for a touchdown, a clutch field goal to win a game, or a perfectly executed onside kick, special teams could prove to be the difference maker in pivotal moments.

Kelly’s increased focus on special teams is not only about improving individual units but also about creating a culture of discipline and execution. A team that invests time in all phases of the game is one that is more prepared to handle adversity, take advantage of opportunities, and execute when it matters most. By prioritizing special teams, LSU is signaling to its players, fans, and opponents that it is ready to compete at the highest level in every aspect of the game.