The substantial alterations made by Jerry Jones and the Cowboys leave evidence of their dedication to winning.
The Dallas Cowboys are one of the most iconic and storied franchises in the history of the National Football League (NFL). With a massive fanbase, a history rich with success, and an almost unparalleled level of visibility, the Cowboys are a team that draws attention at all times. But despite this, the team has been mired in a decades-long championship drought, with their last Super Bowl victory coming in 1995. Since then, the Cowboys have found themselves mired in playoff exits, disappointment, and the constant question of when they would finally get back to their Super Bowl-winning ways.
As of 2025, however, the franchise appears to be making substantial changes—both on and off the field—in an effort to return to the championship level that fans and the organization crave. Under the leadership of owner and general manager Jerry Jones, the Cowboys have made several key alterations to their roster, management structure, and even their philosophy. These changes are undeniable evidence that the Cowboys are serious about winning, and the moves made by Jerry Jones signal a new era of Cowboys football where championship aspirations are the sole focus.
In this article, we will take a deep dive into the changes Jerry Jones and the Cowboys have made, explore how these changes reflect the organization’s commitment to success, and analyze what this means for the future of the Cowboys. Whether it’s player acquisitions, coaching hires, or philosophical shifts, it’s clear that Jerry Jones is making every effort to put the Cowboys back on top of the NFL.
Jerry Jones: A History of Bold Moves and Relentless Pursuit of Success
Jerry Jones has never been a shy or reserved figure. From the moment he purchased the Dallas Cowboys in 1989, Jones has made headlines with his bold decisions, aggressive moves, and hands-on approach to running the team. He’s often been described as a “maverick” in the NFL, unafraid to make significant changes in order to get the Cowboys back to a Super Bowl. While his tenure has been marked with great success early on—three Super Bowl victories in the 1990s—recent years have been filled with disappointment.
Despite the years of frustration, Jones has continued to pour resources into the team, and his recent actions indicate that he’s as committed to winning as ever. The Cowboys have become known for having one of the most talented rosters in the NFL, with star players on both sides of the ball. However, they’ve also faced struggles with consistency, leadership, and an inability to advance past the Divisional Round of the playoffs in recent years.
Jones’ commitment to making the Cowboys great again is evident in the steps he has taken to overhaul certain aspects of the team. In 2025, with the Cowboys having come off another strong regular season and a disappointing playoff exit, Jones and the front office recognized that the franchise needed to undergo a substantial transformation to overcome the obstacles that have been holding them back. These changes—whether tactical, strategic, or personnel-related—have made it clear that the Cowboys are focused on winning now, not just on fielding a competitive team.
The Coaching Change: A New Approach to Leadership
One of the most substantial changes made by Jerry Jones and the Cowboys in recent years was the firing of head coach Mike McCarthy. McCarthy, who had led the team for multiple seasons, had taken the Cowboys to the playoffs but had failed to deliver when it mattered most. His tenure was marred by questions about game management, lack of postseason success, and an inability to get the best out of the team when facing top-tier competition.
In 2024, after another playoff exit that saw the Cowboys fall short of their Super Bowl aspirations, Jones made the bold decision to part ways with McCarthy. The move sent a message to the team and the fanbase that mediocrity would no longer be tolerated in Dallas. McCarthy’s replacement was a highly regarded coach who brought a fresh perspective and a focus on discipline and player development.
This hiring was not just a change of face but a change in philosophy. The new head coach prioritized accountability, building a culture of toughness and mental resilience, and bringing out the best in his players. The Cowboys’ new coaching staff also placed an emphasis on creating an offense that is not just explosive but efficient—making Dak Prescott’s job easier, taking pressure off the defense, and ensuring that the team had a clear identity both on offense and defense. This change in leadership and approach to coaching is indicative of Jerry Jones’ desire to finally put the Cowboys back in contention for championships.
Player Acquisitions: The Push for Talent and Depth
Another major indication of the Cowboys’ commitment to winning in 2025 is their aggressive approach in the offseason when it comes to player acquisitions. While the team had several stars—like quarterback Dak Prescott, wide receiver CeeDee Lamb, and linebacker Micah Parsons—Jones recognized that the Cowboys needed to bolster key areas, including the offensive line, secondary, and wide receiver corps.
The 2025 offseason saw the Cowboys make moves to add both high-impact free agents and promising young players through the draft. The Cowboys targeted veteran players who could make an immediate impact, especially in areas where they had weaknesses or where they needed more depth. The signing of a veteran wide receiver, one with proven success in high-pressure moments, gave Prescott a true No. 2 weapon alongside CeeDee Lamb. This was a move to make the offense more balanced, ensuring that the team wouldn’t be so dependent on Lamb to shoulder the load of the passing game.
Additionally, the Cowboys made a concerted effort to improve their defensive secondary. In an era where passing offenses dominate the NFL, the Cowboys knew that bolstering their cornerback depth and adding more playmakers in the defensive backfield was essential for competing with high-powered offenses in the NFC, particularly teams like the Philadelphia Eagles and the San Francisco 49ers. With Parsons anchoring the pass rush, the Cowboys recognized that their defensive backfield needed to step up to take full advantage of the pressure he creates. As a result, they made key signings and draft picks aimed at strengthening this unit.
Perhaps the most surprising move of the offseason, however, was the trade for a highly regarded veteran running back. The Cowboys had struggled to find a consistent ground game after the departure of Ezekiel Elliott, and Tony Pollard was often asked to shoulder too much of the load. By acquiring a proven running back who can take the pressure off Pollard, the Cowboys ensured that their offense would be more balanced and less predictable. This move made it clear that Jones was committed to putting the best possible roster on the field, and he was willing to make bold, aggressive moves to fill gaps.
The Dak Prescott Situation: Commitment to the Quarterback
A substantial alteration by Jerry Jones and the Cowboys in recent years has been their unwavering commitment to Dak Prescott. While Prescott’s performances have been solid throughout most of his career, he has faced criticism for his inability to take the Cowboys to the next level in the postseason. After Prescott’s injury in 2020, the Cowboys’ faith in him was further tested. However, Jerry Jones has remained steadfast in his belief that Prescott is the quarterback who can lead the team to a Super Bowl.
In 2024, Prescott signed a new extension that solidified his place as the franchise quarterback for years to come. The extension was significant not just in terms of salary, but in the level of support that it represented. By committing to Prescott, Jones sent a message that the team believes in the quarterback’s ability to lead the offense to success, despite the questions surrounding his ability to perform in the postseason. The Cowboys also ensured that Prescott had all the necessary tools at his disposal, including a revamped offensive line and an upgraded supporting cast at the skill positions.
This decision has been pivotal in ensuring the Cowboys’ stability at the quarterback position. While some may question whether Prescott is capable of winning a Super Bowl, Jones has shown that he believes in the quarterback’s potential and is willing to surround him with the best talent available. This investment in Prescott is a clear indication that Jones is fully committed to winning with the quarterback they have, rather than seeking a new solution at the position.
The Future of the Cowboys: A Championship Mindset
The substantial alterations made by Jerry Jones and the Cowboys in 2025 reflect a mindset shift towards winning at all costs. No longer is it acceptable for the Cowboys to simply make the playoffs or have a competitive team. The expectations in Dallas are clear: the team must contend for a Super Bowl, and Jones has made it evident that he is doing everything in his power to put the pieces in place for that championship run.
The decision to overhaul coaching staff, bring in key veterans, and shore up key areas on both sides of the ball has created a roster that is stronger, more balanced, and more capable of competing with the best in the NFL. The Cowboys have the talent to win now, but the key to success will be ensuring that the team stays healthy, continues to improve, and avoids the pitfalls of previous years.
One of the biggest questions for the Cowboys will be whether their postseason woes will continue. For the Cowboys, the ultimate measure of success will come not in regular-season victories, but in their ability to perform when the stakes are highest. Jones has made significant moves to ensure that the team has the talent necessary to win a championship, but the pressure will fall on the players and coaches to execute when it matters most.
In conclusion, Jerry Jones’ willingness to make substantial changes to the Cowboys’ roster, coaching staff, and philosophy shows just how committed the franchise is to winning. With a focus on improving key areas and putting together a Super Bowl-caliber team, the Cowboys are making it clear that they are all-in on their pursuit of the ultimate goal. The 2025 season could be the year the Cowboys finally break through, and it is evident that Jerry Jones will stop at nothing to ensure that the team has every opportunity to succeed.
