‘It’s our turn,’ said Dallas Cowboys quarterback Dak Prescott after the Eagles won the Super Bowl.
The Dallas Cowboys are one of the most storied franchises in NFL history. With five Super Bowl titles and a legacy of legendary players, the Cowboys have long been one of the league’s premier teams. However, despite their rich history and success in the 1990s, Dallas has found itself stuck in a cycle of mediocrity in recent years, unable to capture the championship that fans crave. The Cowboys have built a competitive roster under head coach Mike McCarthy, but they’ve often faltered in the playoffs, and their last Super Bowl victory remains a distant memory (1995).
As the Philadelphia Eagles emerged victorious in Super Bowl LVII, defeating the Kansas City Chiefs 38-35, it was a moment of joy for their fanbase but also a reminder of the NFC East rivalry. The Eagles, who had not won the big game since the 2017 season, were now champions once again — and the Cowboys, as the team that had been the most successful in the NFC East over the years, were left watching from the sidelines. It was in this context that Dak Prescott, the franchise quarterback of the Cowboys, made his bold declaration: “It’s our turn.”
With the Eagles celebrating their second Super Bowl victory in just five years, Prescott’s comment was more than just words — it was a statement of confidence, a challenge to his own team, and a reminder that the Cowboys are still aiming for their sixth championship. Prescott’s assertion was symbolic of a larger narrative: it’s time for Dallas to rise from the shadow of its divisional rivals and claim the spotlight. With the franchise’s future in Prescott’s hands, many have taken his words to heart, as the Cowboys’ window of opportunity remains wide open.
In this article, we will explore Dak Prescott’s statement after the Eagles’ Super Bowl win, break down why it’s so important for the Cowboys, and analyze what needs to happen for Prescott and his teammates to turn that declaration into reality. From roster improvements to leadership, coaching, and mental toughness, we’ll discuss what the Cowboys must do to make it “their turn” and end a nearly three-decade championship drought.
Dak Prescott’s Legacy and Pressure to Win a Super Bowl
Dak Prescott’s journey with the Dallas Cowboys has been one of highs and lows. Drafted in the fourth round of the 2016 NFL Draft, Prescott quickly became a fan favorite and a leader on the field. His ascent from a relatively unknown rookie to the face of America’s Team is a testament to his work ethic, leadership, and skill. Since taking over as the starting quarterback in his rookie season, Prescott has consistently shown why he’s the man for the job. He’s earned multiple Pro Bowl selections and has guided the Cowboys to the playoffs several times.
However, despite his individual success and regular-season accomplishments, Prescott has not yet been able to deliver a Super Bowl championship. For a franchise as historically rich in success as the Cowboys, this absence of titles in recent years has weighed heavily on both Prescott and the team. Though Prescott is often lauded for his consistency and leadership, his performance in the postseason has been scrutinized. The Cowboys have made the playoffs in recent years, but they have failed to advance deep enough to make a serious Super Bowl run.
By the time the Eagles won the Super Bowl in February 2023, Prescott’s playoff record had raised questions about his ability to take the team all the way. The Cowboys had lost in the divisional round of the playoffs to the San Francisco 49ers in 2022, and the year before, they lost a wild card matchup to the same team. With each early playoff exit, the pressure on Prescott to prove himself has grown.
Dak Prescott knows that, as the quarterback of the Cowboys, the weight of expectations falls squarely on his shoulders. He’s been the face of the franchise since Tony Romo’s retirement, and while he’s delivered consistent, impressive regular-season performances, the reality is that his legacy will be defined by one thing: Super Bowl championships. For Prescott, the window to deliver that elusive title is quickly closing.
After the Eagles’ Super Bowl win, Prescott’s comment — “It’s our turn” — was a call to action. It was his way of signaling that the Cowboys’ time is now, and he is ready to lead them to greatness. Prescott’s optimism and determination reflect his belief in both his own abilities and the talent around him. He is not just waiting for another chance; he’s declaring that the Cowboys are ready to take the next step. But how can Prescott and the Cowboys make that vision a reality?
The Challenge: How the Cowboys Can Reach the Super Bowl
The Dallas Cowboys have consistently had a roster full of talent, but as the Eagles’ success in recent years has demonstrated, talent alone doesn’t guarantee championships. Dallas has the pieces in place, but to truly make “it their turn,” they need to overcome several key challenges and shortcomings. Here’s a closer look at the areas where the Cowboys must improve:
1. Offensive Consistency
One of the biggest areas the Cowboys need to improve is their offensive consistency. While Dak Prescott is a capable quarterback with the ability to make every throw, the Cowboys’ offense has been prone to inconsistency. Ezekiel Elliott, the once-dominant running back, has regressed, and while Tony Pollard showed flashes of brilliance in 2022, the team has lacked a truly dynamic running game to complement their passing attack.
In the playoffs, the Cowboys have often struggled to find balance, especially against elite defenses like the San Francisco 49ers and Philadelphia Eagles. Prescott himself has sometimes been forced to carry the team through difficult matchups, and while he has the skill to do so, the pressure placed on him can be overwhelming.
To make a serious Super Bowl run, the Cowboys need to establish a balanced offensive attack. This means leaning on their running game to take some of the pressure off Prescott. If the Cowboys can find a reliable, workhorse running back to pair with Pollard, their offense would become much more unpredictable and difficult to stop.
2. Improving the Playoff Performance
Dak Prescott’s statement after the Eagles’ win also reflects the Cowboys’ need to improve their playoff performances. The Cowboys have consistently underperformed in the postseason, whether due to poor decision-making, lack of execution, or an inability to adjust to the opposition’s strengths. For a team like the Cowboys, whose roster is built for championship contention, this is unacceptable.
Prescott needs to be the driving force behind these improvements. Over the past few seasons, he’s shown moments of brilliance but also periods of inconsistency in the postseason. If the Cowboys are to make it “their turn,” Prescott must show that he can perform at the highest level in critical playoff games. He needs to be able to rally his teammates in adversity, maintain poise under pressure, and lead them when the game is on the line.
3. Coaching and Scheme Adjustments
Another area where the Cowboys need to improve is coaching and scheme adjustments. Under head coach Mike McCarthy, the Cowboys have been competitive, but there are times when the coaching staff has failed to make necessary adjustments during games. This includes decisions on offense and defense, particularly in playoff games, where in-game adjustments can make or break a team’s chances.
The Cowboys need McCarthy and his staff to be on top of their game, especially in tight games against other elite teams. This includes ensuring that the Cowboys’ offense is more diverse and that the defense — led by Micah Parsons — continues to dominate in key moments. A stronger coaching performance in high-pressure situations will be critical to turning Prescott’s optimism into reality.
4. Defensive Dominance and Health
The Dallas Cowboys defense has been one of the league’s best in recent seasons, anchored by rising star Micah Parsons, who is on the verge of becoming one of the best defensive players in the NFL. The defense has the potential to be elite, but in the playoffs, they’ve sometimes been exposed by high-powered offenses.
For the Cowboys to make a serious Super Bowl run, they’ll need their defense to remain dominant and healthy throughout the postseason. Parsons, DeMarcus Lawrence, and the secondary, led by Trevon Diggs, will be crucial. If the defense can continue to control games and force turnovers, the Cowboys will be in a strong position to go deep into the playoffs and potentially capture a Super Bowl title.
5. Special Teams and Depth
Another often-overlooked area is special teams and overall roster depth. The Cowboys need to have consistent special teams play, particularly in big games where field position can make all the difference. In addition, the depth of the roster — particularly at key positions like wide receiver, linebacker, and cornerback — will be critical as injuries inevitably pop up over the course of a grueling playoff run.
The Cowboys can’t afford to be shallow in key areas, especially against high-caliber opponents like the Eagles or 49ers. Ensuring they have a deep roster with contributors at every level is essential for competing for a Super Bowl.
 Is It “The Cowboys’ Turn?”
When Dak Prescott declared, “It’s our turn,” after the Eagles’ Super Bowl win, he wasn’t just making a statement of confidence. He was acknowledging the reality of the Cowboys’ situation: they have the talent, leadership, and potential to win it all. However, the road to the Super Bowl is never easy, and it will require everything to fall into place. From improving offensive consistency to making the necessary coaching adjustments and maintaining defensive dominance, the Cowboys will need to rise above their
past postseason failures and prove that the future is theirs.
For Prescott, the pressure is higher than ever. His legacy, and that of the Cowboys, will ultimately be defined by one thing: winning a Super Bowl. And if he can lead his team to that elusive title, he will fulfill his promise — that it was, indeed, their turn.
