To improve their running game, the Cowboys appoint Klayton Adams as their offensive coordinator.

In a league where offensive schemes and innovation are crucial to success, the Dallas Cowboys have made a significant decision to appoint Klayton Adams as their new offensive coordinator. Known for his expertise in building dynamic rushing attacks, Adams is widely regarded as a bright young mind in the world of football coaching. With the Cowboys struggling at times to develop a consistently dominant running game, the hiring of Adams signifies a commitment to improving their ground attack and addressing one of their most glaring weaknesses.
In this analysis, we’ll explore why this hire is a strategic move for the Cowboys, what Klayton Adams brings to the table, and how he can elevate the Cowboys’ offense to new heights. We’ll dive into Adams’ previous coaching experience, how his philosophy on running the ball meshes with the Cowboys’ personnel, and the potential impact he could have on the team’s overall offensive production. Ultimately, this move signals a new direction for the Cowboys and could provide the key to their long-term offensive success.
A Shift in Focus: The Need for Offensive Improvement
Over the past few seasons, the Dallas Cowboys have consistently been one of the more talented teams in the NFL, boasting a dynamic quarterback in Dak Prescott, an elite wide receiver in CeeDee Lamb, and one of the league’s best defenses, led by linebacker Micah Parsons. However, despite these strengths, the team has struggled to establish a consistently dominant running game.
In 2023, the Cowboys finished 16th in the NFL in rushing yards per game, a middling result for a team that prides itself on physicality. While Tony Pollard had an impressive season and showed flashes of brilliance, particularly as a pass-catching back, the team’s rushing attack lacked the sustained success that is needed for a balanced offense. The Cowboys’ inability to effectively run the ball on a consistent basis often put more pressure on Prescott and the passing game, which led to offensive stagnation at times.
With Ezekiel Elliott no longer on the team, the Cowboys’ running back depth was left in question heading into the 2024 season. Although Pollard’s playmaking ability has been evident, his role as the feature back highlighted the lack of a true “bell cow” in the backfield. For the Cowboys to evolve as a more balanced offensive unit and better compete with high-powered teams like the Philadelphia Eagles and San Francisco 49ers, improving the run game was a priority.
The decision to hire Klayton Adams is a response to these needs. As an offensive coordinator with a reputation for developing successful running games, Adams provides the Cowboys with the expertise and focus necessary to revitalize their ground attack.
Klayton Adams’ Coaching Background: A Rising Star in Offensive Strategy
Klayton Adams, at just 41 years old, is considered one of the most promising offensive minds in the NFL. Over the course of his coaching career, Adams has worked under a variety of respected coaches and systems, gaining valuable experience that has shaped his approach to offensive football.
Adams began his coaching career in the NCAA ranks, working with several programs that emphasized the running game. He served as the running backs coach at several schools before transitioning to the NFL, where he took on roles that further refined his ability to create balanced and effective offenses. His most notable NFL experience came with the Arizona Cardinals, where he served as the assistant offensive line coach before being promoted to the running backs coach. There, he had a key role in helping the Cardinals develop one of the NFL’s more explosive running games, particularly with the emergence of star running back David Johnson, who had a breakout season under Adams’ tutelage.
Adams is known for his emphasis on creating an offensive line scheme that maximizes the effectiveness of running backs. His approach is built around zone running principles, where linemen are asked to create running lanes through well-coached blocking angles, rather than simply overpowering defenders. This strategy requires precision and timing but results in an offense that can operate effectively both between the tackles and to the outside. Given the Cowboys’ offensive line talent, Adams’ familiarity with zone blocking principles could be the perfect fit to maximize the running game and bring balance to the Cowboys’ attack.
Another key component of Adams’ offensive philosophy is his commitment to versatility. While many coordinators will focus primarily on a single type of running scheme, Adams has shown a willingness to adapt and implement a diverse set of plays, including inside and outside zone, power runs, and even the occasional read-option play, depending on the quarterback’s strengths. This variety forces defenses to remain on their toes and prevents them from keying in on any one running style.
Adams’ track record of working with different styles of running backs is also noteworthy. Whether it’s a workhorse back like David Johnson or a more versatile, multi-dimensional back like Tony Pollard, Adams has demonstrated an ability to tailor his offense to fit the strengths of his players. This adaptability is key for the Cowboys, who have a talented but still-developing backfield. Pollard, in particular, will benefit from Adams’ ability to scheme around his unique skill set.
How Klayton Adams Fits with the Dallas Cowboys
When considering Klayton Adams’ fit with the Cowboys, several factors make him an ideal candidate to take over as offensive coordinator. First and foremost, the Cowboys’ offensive line is one of the best in the league. With players like Tyron Smith, Zack Martin, and Tyler Biadasz, the Cowboys have a talented, experienced offensive line group that is capable of executing a variety of run schemes. Adams’ experience with the zone running game and his ability to adapt blocking schemes to the strengths of his linemen makes him a perfect match for Dallas.
Under Adams’ guidance, the Cowboys’ offensive line can be coached to maximize their strengths in both run blocking and pass protection. His ability to incorporate zone and gap principles will allow the Cowboys to create more opportunities in the run game, whether by pulling guards or getting linemen out in space. The goal would be to not only establish a consistent run game but also to create big plays that can help break the game open.
Secondly, Adams’ relationship with running backs will be crucial to Pollard’s success. Pollard is coming off a career-high season in terms of rushing yards and receiving yards, but his potential has not yet been fully tapped. While Pollard has shown the ability to be an explosive weapon, Adams’ coaching could help him refine his vision, make better decisions on cutbacks, and develop more consistency as a rusher. Moreover, Adams will likely bring out more of Pollard’s strengths as a receiving back, which could diversify the Cowboys’ passing attack and add another layer to their offense.
One of the challenges the Cowboys face is finding reliable depth behind Pollard in the backfield. With the departure of Ezekiel Elliott, the team is left with a group of unproven players behind Pollard. The addition of Klayton Adams means the Cowboys will likely prioritize running back development and potentially target more depth in the draft or free agency. Under Adams’ tutelage, a previously overlooked back could rise to the occasion and become a reliable contributor in the backfield.
Finally, Dak Prescott’s role in the offense is another key consideration. While Prescott is known for his strong arm and ability to lead a passing attack, his best seasons have come when the Cowboys have been able to establish a solid run game. A revitalized rushing attack under Adams’ direction could ease the pressure on Prescott and allow him to play more efficiently. With the threat of the run game being established early, Prescott will have more opportunities to exploit play-action, which is one of his strongest areas of success.
Expectations Moving Forward: A Balanced Offensive Approach
The addition of Klayton Adams as offensive coordinator will undoubtedly shift the focus of the Cowboys’ offense toward more balance. With a strong emphasis on the running game, Adams will aim to create an offense that keeps defenses on their heels, opens up opportunities in the passing game, and ultimately allows the Cowboys to control the clock and wear down opposing defenses.
The early signs indicate that the Cowboys are poised to take a step forward in the upcoming season. While questions about the consistency of the passing game and overall offensive identity remain, Adams’ proven track record and emphasis on the run game provide hope for a more dynamic and balanced offense in 2024. With Dak Prescott in the fold, a burgeoning star like CeeDee Lamb, and Tony Pollard as the centerpiece of the backfield, the Cowboys’ offense could reach new heights under Adams’ leadership.
A New Era of Offensive Football for the Cowboys
The hiring of Klayton Adams as the Dallas Cowboys’ offensive coordinator is a significant move aimed at improving one of the team’s most inconsistent units—the running game. With Adams’ expertise in running game development and his versatility in adapting to different personnel, the Cowboys are positioning themselves to become a more dynamic and balanced offensive team. By addressing the run game, which has been a weak point in recent seasons, Adams’ coaching could elevate both Tony Pollard’s individual performance and the overall success of the offense.
With this hire, the Cowboys are setting the stage for a more complete and well-rounded offensive identity, one that could propel them deeper into the postseason and help them compete with the best teams in the NFC. As Klayton Adams gets to work implementing his vision, fans and analysts alike will be watching to see how the Cowboys’ offense evolves under his guidance.