The Cowboys make a significant coaching hire: offensive coordinator Klayton Adams joins Brian Schottenheimer’s staff.

The Dallas Cowboys are entering a pivotal chapter in their quest to return to championship contention, and one of the most important moves they’ve made in this process is the hiring of Klayton Adams as their new offensive coordinator. This decision not only shakes up the Cowboys’ coaching staff but also signals a shift in offensive philosophy as the team looks to solidify a more balanced, dynamic attack. With Brian Schottenheimer now leading the offense as the primary offensive coordinator, Adams’ addition to the staff introduces fresh ideas that could reshape the Cowboys’ offensive identity for the foreseeable future.
As the Cowboys continue to chase a Super Bowl title, their ability to remain competitive in the NFC will be contingent on how they develop their offensive scheme. In recent seasons, the offense has been inconsistent, with a heavy reliance on Dak Prescott’s arm and an underutilized running game. Enter Klayton Adams, a coach known for his expertise in developing effective rushing attacks and maximizing talent at every position. His addition alongside Schottenheimer should provide a more well-rounded offensive system that can adapt to changing game situations and opponents.
This article will take an in-depth look at why this coaching hire is so significant, explore Adams’ background, what he brings to the Cowboys’ offensive staff, and how this shift could affect the team’s overall strategy moving forward.
Klayton Adams’ Background: A Proven Track Record
Klayton Adams arrives in Dallas with an impressive resume, particularly in coaching the running back position. He has earned a reputation for revitalizing running games and helping running backs develop into well-rounded contributors in both the ground and passing attacks. Prior to his hire as the Cowboys’ offensive coordinator, Adams worked as the running backs coach for the Denver Broncos, where he helped turn the team’s running back committee into one of the more effective units in the league.
Adams’ coaching experience also includes stops in Arizona, where he worked with standout running back David Johnson, helping him to one of the best seasons of his career. Johnson’s ability to excel both as a runner and a receiver was a testament to Adams’ ability to develop multifaceted backs. Adams is also known for his hands-on coaching style, which allows him to build close relationships with players and ensure they have a clear understanding of their role within the system. This is especially important for a team like the Cowboys, which has young talent like Tony Pollard and hopes to develop depth behind him.
One of the key aspects of Adams’ coaching philosophy is his focus on establishing a strong, physical running game. Under his leadership, running backs are expected to excel in zone-blocking schemes, read defenders, and make decisive cuts. This fits the Cowboys’ current offensive line strengths and will be a central part of the scheme moving forward. Adams’ success in creating a balanced offensive attack will be crucial to the Cowboys’ efforts to improve their offensive consistency and efficiency in 2024.
The Role of Brian Schottenheimer: The Offensive Leader
Brian Schottenheimer, the Cowboys’ primary offensive coordinator, will play a major role in shaping the offensive direction of the team. Schottenheimer, who has a long history in the NFL as an offensive coordinator, is known for his ability to create solid, productive offenses that balance the run and pass. He was previously with the Seattle Seahawks, where he helped build an offense centered around quarterback Russell Wilson and a strong running game led by running back Chris Carson.
Although Schottenheimer’s offensive philosophy has at times been seen as conservative, his focus on balanced play-calling and his ability to create opportunities for quarterbacks to thrive within the system is well-suited for a team like the Cowboys. His experience with the Seahawks and the Rams, where he was able to produce high-quality offenses, will prove invaluable as the Cowboys seek to improve both their passing and running games.
Schottenheimer’s role in the offense will be to take on the play-calling duties while working closely with Klayton Adams to implement a system that plays to the strengths of quarterback Dak Prescott, running back Tony Pollard, and the entire offensive line. Together, they will aim to develop a versatile offense that is capable of adjusting to different game situations and maximizing the strengths of every player on the roster.
The Philosophy Shift: A More Balanced Attack
One of the most important elements of Klayton Adams’ arrival is the emphasis on a more balanced offensive attack. The Cowboys’ offense in recent years has been heavily reliant on the passing game, with quarterback Dak Prescott often asked to carry the team through the air. While Prescott has shown that he’s capable of putting up big numbers and leading the team in the clutch, this one-dimensional approach has occasionally led to issues—particularly in games where the running game wasn’t effective and the passing game became too predictable.
Adams’ background in developing strong rushing attacks will help change that dynamic. His work with the Denver Broncos’ running game, as well as his time coaching David Johnson in Arizona, shows that he can build a diverse, multidimensional offense that leans on both the run and pass. The key for the Cowboys will be implementing a system that keeps defenses guessing by blending an effective rushing attack with a dynamic passing game.
This shift in philosophy also aligns with the current roster makeup. The Cowboys have one of the NFL’s top offensive lines, anchored by standout players like Zack Martin and Tyron Smith. With such a dominant group up front, it only makes sense to build an offense that utilizes the line’s strengths in the run game. At the same time, the Cowboys have one of the most dynamic quarterbacks in the league in Dak Prescott, and their receiving corps, led by Pro Bowler CeeDee Lamb, gives them plenty of firepower in the passing game. The challenge will be creating an offense that balances these two elements and is adaptable depending on the opponent.
Adams’ coaching philosophy also involves an increased focus on maximizing the potential of running backs as receiving threats. Under his guidance, running backs like Tony Pollard will not only be utilized as primary ball carriers but also as weapons in the passing game. Pollard, who has shown a knack for breaking big plays both as a runner and a receiver, will be expected to play a central role in the offense. His ability to catch passes out of the backfield, in addition to his ability to break tackles and find gaps as a runner, will make him a key player in the Cowboys’ offensive scheme moving forward.
Dak Prescott: Development and Opportunities
For Dak Prescott, the arrival of Klayton Adams represents an opportunity to further elevate his game. While Prescott has been a consistently strong performer for the Cowboys, his development as a quarterback has been somewhat hampered by an offense that has relied heavily on passing in high-pressure situations. A more balanced offensive system, one that relies on a strong running game to take the pressure off Prescott, could be exactly what the quarterback needs to reach his full potential.
Under Adams and Schottenheimer, Prescott will be able to take advantage of a more versatile offensive attack that includes a reliable running game. This will allow Prescott to be more efficient, as he will face fewer situations where he has to carry the entire offense. With the ability to mix in the run and pass, Prescott will also be in more favorable positions to attack defenses using play action, a system in which he has shown strong success in the past.
Additionally, Adams’ emphasis on developing running backs as threats in the passing game could help Prescott diversify his passing options. With running backs like Pollard and backup players contributing more in the receiving game, Prescott will have more options when looking to move the ball down the field. This balanced approach could ultimately lead to fewer turnovers and more effective decision-making by Prescott, who will have more time and space to work with in the pocket.
Tony Pollard: The Key to the Run Game
Tony Pollard enters the 2024 season as the Cowboys’ primary running back, and the way he is used within this new system could be a game-changer for both him and the offense. While Pollard has already established himself as a dynamic playmaker, he has not yet been given the full workload that comes with being the lead back in an NFL offense. Under Adams’ tutelage, Pollard is expected to take on an even larger role, and Adams’ philosophy of using running backs in both the rushing and passing games will be key to maximizing Pollard’s potential.
Pollard’s explosiveness, agility, and vision make him a perfect fit for a zone-blocking running scheme, which is likely to be a key component of the Cowboys’ attack moving forward. Whether it’s running outside, cutting inside, or catching passes out of the backfield, Pollard is a versatile weapon that will keep defenses guessing and allow Prescott to take advantage of mismatches. With Adams focusing on building a more consistent and dynamic running game, Pollard could break out as one of the NFL’s top running backs in 2024.
A New Chapter for the Cowboys’ Offense
The hiring of Klayton Adams as the Cowboys’ new offensive coordinator is a major move that signals a shift toward a more balanced, efficient offensive approach. By pairing Adams’ expertise in running back development and his focus on a physical running game with Brian Schottenheimer’s experience as a play-caller, the Cowboys have created a coaching tandem that could help unlock the full potential of their offense.
With a revamped offensive scheme, Dak Prescott, Tony Pollard, and the entire offense will have more opportunities to thrive, and the team as a whole will benefit from a more well-rounded offensive attack. As the Cowboys look to return to the Super Bowl, this coaching hire could be a crucial piece in their championship aspirations.
The success of Adams and Schottenheimer’s system will ultimately depend on how well the Cowboys’ players adapt to the new offensive philosophy and execute the game plan week in and week out. However, the potential for success is high, and Cowboys fans can expect an exciting, dynamic offense in 2024 and beyond.