An internet campaign is started by Cowboys supporters to oppose the appointment of former backup quarterback Kellen Moore as the next head coach.

The Dallas Cowboys have long been one of the most storied and scrutinized franchises in the NFL. With a rich history of success, the expectations placed upon the Cowboys and their leadership are immense. When a major coaching change looms, as it often does following a season of underperformance or missed opportunities, the selection of a new head coach becomes one of the most high-stakes decisions for the franchise.

Recently, Cowboys fans have been vocal regarding the possibility of former backup quarterback Kellen Moore being named the team’s next head coach. After serving as the Cowboys’ offensive coordinator from 2019 to 2022, Moore has made a name for himself as an innovative offensive mind. Yet, his potential appointment to the head coaching role has been met with significant resistance from a growing faction of Cowboys supporters. This discontent has given rise to an online campaign designed to oppose Moore’s promotion.

In this article, we will explore the motivations behind this campaign, examine Moore’s career trajectory, and discuss the potential reasons for his critics’ opposition. We’ll also delve into the broader implications of this debate for the future of the Dallas Cowboys franchise, looking at how the online backlash could influence Jerry Jones’ decision-making process and the larger conversation around coaching changes in the NFL.

Kellen Moore’s Rise to Prominence

Before addressing the reasons behind the campaign against Moore’s potential head coaching appointment, it’s important to understand how he arrived at this point in his career.

Kellen Moore’s career trajectory has been marked by both success and controversy. As a player, Moore was a standout quarterback at Boise State, setting numerous records and garnering attention as a potential NFL prospect. However, despite his college accolades, Moore went undrafted in 2012, eventually signing with the Detroit Lions as a backup quarterback. His playing career was largely uneventful, as he spent most of his time on the sidelines, providing little more than depth for the Lions and later the Dallas Cowboys.

It wasn’t until 2018 that Moore began to make waves in the NFL, though not as a player. When then-Cowboys head coach Jason Garrett promoted Moore to offensive coordinator, he transitioned into a leadership role that he had never previously held at the professional level. Despite initial skepticism, Moore quickly proved himself as an innovative offensive mind, overseeing some of the Cowboys’ most potent offensive performances in years.

Under Moore’s guidance, the Cowboys’ offense saw significant improvements, particularly in the passing game. The combination of Dak Prescott’s steady play and Moore’s aggressive approach to offensive play-calling helped elevate the Cowboys into playoff contention year after year. In 2021, Moore’s offensive schemes helped propel the Cowboys to one of the highest-scoring offenses in the league, garnering praise for his creativity and approach.

However, despite his success as an offensive coordinator, Moore’s tenure in Dallas wasn’t without its faults. The Cowboys, despite their explosive offense, were unable to advance deep into the postseason during his time as coordinator, and their playoff performances often fell short of expectations. These postseason failures have led some fans to question Moore’s ability to translate regular-season success into meaningful playoff wins, a key factor in the head coaching discussion.

The Growing Opposition: Why Cowboys Fans Are Against Kellen Moore

While Kellen Moore’s offensive prowess has earned him praise, particularly for his work with Prescott and the development of the Cowboys’ offense, there has been a growing backlash against the idea of Moore becoming the next head coach of the Dallas Cowboys. This opposition has manifested itself primarily through an internet campaign, with fans taking to social media platforms, fan forums, and websites to voice their concerns.

1. Concerns Over Experience

One of the most significant criticisms leveled against Moore is his lack of experience as a head coach. While Moore has spent several seasons as an offensive coordinator, he has never been in charge of an entire team. The transition from coordinator to head coach is a significant leap, and many Cowboys fans feel that Moore’s inexperience in managing the full scope of a football team, particularly in high-pressure moments, could be detrimental.

Head coaches are responsible for overseeing all aspects of a football team, from offensive and defensive game plans to player management and the overall team culture. Fans are concerned that Moore’s relative lack of experience in these areas could undermine the Cowboys’ chances of success. While he has proven himself as a capable coordinator, the role of a head coach demands a broader skill set, one that Moore may not yet possess.

2. Playoff Failures

Another point of contention among those opposed to Moore’s appointment as head coach is his inability to secure playoff victories during his time as offensive coordinator. While Moore’s offenses were consistently productive in the regular season, they often faltered in the postseason, which is the true test of a coach’s ability to deliver under pressure.

In 2021, the Cowboys had one of the most dynamic offenses in the NFL, but they were eliminated in the first round of the playoffs by the San Francisco 49ers. Moore’s play calling was criticized for being too predictable and lacking the necessary adjustments in the face of adversity. The inability of the offense to execute in key moments of playoff games has led some fans to question whether Moore has the necessary poise and adaptability to lead a team in the postseason.

3. Skepticism About His Leadership

While Moore has demonstrated creativity and tactical knowledge as an offensive coordinator, some critics question whether he has the leadership qualities needed to be a successful head coach. Leadership is often seen as one of the most essential traits for a head coach, and the ability to motivate players, manage egos, and handle the media are key responsibilities that Moore has yet to prove himself capable of managing.

Under head coach Mike McCarthy, who has had significant head coaching experience, the Cowboys were able to maintain a strong sense of leadership despite inconsistent on-field performances. Fans are unsure whether Moore, who is significantly younger and less experienced, can step into this leadership role and navigate the complexities of managing an NFL team, especially with a high-profile franchise like the Cowboys.

4. Comparisons to Other Coaching Candidates

Many of the online critics of Moore’s potential appointment are also quick to point out that there are other candidates available who have proven themselves as successful leaders with a track record of playoff success. Names like Sean Payton, who has won a Super Bowl with the New Orleans Saints, or Dan Quinn, the Cowboys’ current defensive coordinator who has significant head coaching experience with the Atlanta Falcons, are often cited as more qualified alternatives.

These comparisons have fueled the growing sentiment that the Cowboys could do better than Moore, especially given the team’s high expectations. In an organization like the Cowboys, where the pressure to win a Super Bowl is ever-present, some fans feel that appointing an untested head coach could be a risky gamble that the team cannot afford.

The Internet Campaign: Mobilizing Support

In response to these concerns, a growing number of Cowboys fans have mobilized an online campaign to voice their opposition to Moore’s appointment. This digital movement has been fueled by social media platforms, particularly Twitter, where fans have used hashtags like #NoToKellenMoore and #HireExperiencedCoaching to rally support.

These hashtags have gained significant traction, with users sharing their opinions, memes, and videos to make their case. In addition to the social media push, petitions have been created to garner signatures from Cowboys fans who are against the idea of Moore becoming the next head coach. The campaign also includes online forums and blog posts where fans have discussed their frustrations, comparing Moore to other potential candidates and examining his lack of head coaching experience.

While the campaign may not be able to directly influence Jerry Jones’ decision-making, it serves as a powerful example of how fan sentiment can shape public opinion around a team’s leadership choices. In the digital age, where fans have access to instant communication, campaigns like these have become an increasingly influential factor in sports discourse.

The Future of the Dallas Cowboys

The internet campaign opposing Kellen Moore’s potential promotion to head coach is a reflection of the broader sense of uncertainty that surrounds the Dallas Cowboys. While the team boasts immense talent and a storied franchise history, they have yet to secure a Super Bowl title since the 1995 season. With the window for success narrowing, many fans are growing impatient and want the Cowboys to make a bold, decisive move toward winning a championship.

Kellen Moore’s candidacy for head coach is emblematic of the larger tension between innovation and tradition in the NFL. While Moore represents a fresh, forward-thinking option, many fans are more comfortable with experienced leaders who have proven their ability to guide teams through the highs and lows of an NFL season.

Ultimately, the decision will rest with Jerry Jones, the Cowboys’ controversial owner, who has a long history of making bold, sometimes unpopular decisions. Whether or not he listens to the growing online dissent surrounding Moore’s candidacy remains to be seen, but one thing is clear: the future of the Cowboys is hanging in the balance, and the fans are paying close attention.