An internet campaign is started by Cowboys supporters to oppose the appointment of former backup quarterback Kellen Moore as the next head coach.

In the ever-passionate world of the Dallas Cowboys, the franchise’s supporters—dubbed “Cowboys Nation”—are no strangers to taking a vocal stance on team matters. Whether it be player performances, coaching decisions, or the direction of the franchise, the opinions of the fanbase often carry significant weight, not only in public discourse but also in shaping the atmosphere around the team. In a bold move that has sparked heated discussions, a grassroots internet campaign has erupted, led by disgruntled Cowboys fans, aiming to oppose the appointment of former backup quarterback Kellen Moore as the next head coach of the Dallas Cowboys.

Kellen Moore, who served as the Cowboys’ offensive coordinator from 2019 to 2023, was initially considered a promising and innovative mind in the world of football coaching. However, his rise to head coach has been met with skepticism and frustration from a sizable portion of the Cowboys’ fanbase, leading to the formation of this internet campaign. The movement, spearheaded by online forums, social media groups, and even certain well-known Cowboys influencers, has taken on a life of its own, with a growing number of fans speaking out against Moore’s potential appointment.

This article will take a deep dive into the context surrounding this internet campaign, exploring the key reasons behind the backlash against Kellen Moore as head coach, the arguments presented by the opposing fanbase, and the broader implications for the Dallas Cowboys organization. We will also examine how this debate is shaping the public perception of Moore’s candidacy and the potential long-term effects on the franchise’s future.

Kellen Moore’s Background and Initial Support

Kellen Moore’s journey with the Dallas Cowboys began as a player, after the team signed him as an undrafted free agent in 2012. Although Moore never became the starting quarterback, his role as a backup and practice squad player was highly regarded by the coaching staff. He was eventually promoted to a coaching position after his playing career ended, and in 2018, he was named the team’s offensive coordinator, replacing Scott Linehan.

As offensive coordinator, Moore earned praise for his innovative playcalling, particularly in his first season. The Cowboys’ offense, led by quarterback Dak Prescott and running back Ezekiel Elliott, became more dynamic and modernized under Moore’s leadership. He was lauded for introducing a faster-paced, more creative approach, often incorporating more motion, pre-snap movement, and the utilization of more varied personnel packages. The results were impressive: the Cowboys’ offense in 2019 ranked among the top five in the league in total yards, with Prescott enjoying a career year.

However, as the seasons went on, Moore’s star began to fade. While his playcalling was still seen as creative, it started to be viewed as less effective in critical moments. The offense would often perform well in the regular season, but when it came to high-pressure games, such as playoff matchups or divisional games, Moore’s schemes and adjustments seemed lacking. The Cowboys’ offense would falter at times, failing to convert in clutch moments and drawing criticism from both analysts and fans alike.

Despite this, Moore remained a prominent figure in the Cowboys’ coaching staff, and many expected that he would eventually be considered for a head coaching role, whether with Dallas or another team. When the Cowboys’ head coach position became open in 2024 following the departure of Mike McCarthy, many speculated that Moore’s familiarity with the franchise, his success in shaping an offense, and his rapport with players would make him a strong candidate.

However, this speculation soon gave way to division, as a growing number of fans and analysts began to question whether Moore was truly the right choice for a head coach, especially in light of the Cowboys’ playoff failures and inconsistencies under his offensive leadership.

The Emergence of the Campaign Against Kellen Moore

The grassroots internet campaign opposing Kellen Moore as the next head coach of the Cowboys began in earnest following reports that Moore was one of the leading candidates to take over as the team’s head coach. Frustration quickly mounted among some segments of the Cowboys fanbase, with the primary objection being that Moore’s tenure as offensive coordinator had not lived up to expectations, particularly in critical moments. This frustration was exacerbated by the ongoing playoff disappointments that the Cowboys had faced in recent seasons.

The internet campaign against Moore gained traction through several key online platforms, including popular Cowboys fan forums, social media groups on Twitter and Facebook, and podcasts dedicated to analyzing the team. As the movement gained momentum, the hashtag #NoMoreMoore became a rallying cry for fans who were adamant about finding a more experienced and proven leader to take the helm.

One of the key drivers of the campaign was the idea that Kellen Moore’s lack of head coaching experience made him an unsuitable candidate to lead the Cowboys, a team with championship aspirations. Critics argued that Moore had not demonstrated the necessary skills to motivate a team, manage an entire roster, or make the tough decisions that come with being a head coach. While he had gained experience as an offensive coordinator, critics pointed to his inability to elevate the Cowboys’ offense in crucial moments as a red flag.

Furthermore, some fans believed that Moore’s lack of a long-term track record as a successful coach put the Cowboys at risk of making the same mistakes that had plagued the team under previous regimes. While he was known for his creativity, Moore had not shown the ability to make the necessary adjustments to put his team over the top, especially when facing more experienced and well-coached teams in high-stakes games.

The Key Arguments of the Opponents

The opponents of Kellen Moore’s head coaching candidacy have articulated several key arguments to support their stance. These arguments reflect broader concerns about the Cowboys’ ability to compete for a Super Bowl, and the perceived risks of entrusting the team to a relatively untested coach.

1. Lack of Playoff Success and Inconsistency

One of the central critiques of Moore is his failure to produce consistent results in the postseason. While the Cowboys often performed well in the regular season under Moore’s direction, their inability to win crucial playoff games left fans wondering if Moore was truly capable of handling the pressure of a postseason run. The argument is that the Cowboys need a coach who can deliver when it matters most, and Moore’s track record in high-pressure games does not inspire confidence.

2. Lack of Head Coaching Experience

Although Moore has been a part of the Cowboys coaching staff for several years, many critics argue that his lack of head coaching experience is a major flaw. Being a coordinator and being the head coach are two vastly different roles, and some fans fear that Moore is unprepared for the demands of managing an entire team, making game-time decisions, and handling the day-to-day responsibilities of running a franchise. The argument here is that the Cowboys need an established leader with a proven ability to manage both the offense and the defense, something Moore has yet to prove he can do.

3. Over-Reliance on Dak Prescott

Some critics have also argued that Moore’s system was too reliant on the individual brilliance of quarterback Dak Prescott. While Prescott is undoubtedly talented, opponents of Moore contend that a successful coach should be able to build an offense that is not solely dependent on one player. The accusation is that Moore’s offense became predictable, and it was not adaptable enough to overcome the challenges posed by top-tier defenses in the playoffs.

4. Concerns Over Accountability and Leadership

There is also concern among some fans that Moore lacks the commanding presence needed to lead a storied franchise like the Cowboys. As a young, relatively inexperienced coach, critics argue that Moore might struggle to command the respect of veteran players and manage personalities on the roster. Head coaches are expected to be the ultimate authority figure, and some fans worry that Moore’s more laid-back, analytical approach may not translate well to the leadership demands of the job.

Impact of the Campaign on Public Perception

The growing internet campaign against Kellen Moore has undoubtedly influenced public perception, particularly among Cowboys fans. While it is still too early to tell whether the movement will have a lasting effect on the Cowboys’ front office, it has undoubtedly fueled the conversation around Moore’s candidacy.

Media outlets that cover the Cowboys have picked up on the campaign, with some analysts highlighting the divided opinion surrounding Moore. Sports talk shows, podcasts, and social media have become battlegrounds for heated debates between supporters and opponents of Moore, further amplifying the conversation.